Community, through its Research & Analysis division, also specialises in the development of innovative analysis tools and approaches aimed at communication strategies. To formulate any strategy, whether for communication, policy or intervention, in-depth knowledge of the reality and dynamics that characterise it is essential. Community detects and analyses trends, developments and opinions through qualitative and quantitative market research. It can also provide outputs on expected outlooks in the economic and social spheres.
SERVICES:
Population and Business Surveys
Community conducts surveys of the general public or specific social groups (entrepreneurs, workers, etc.) using conventional methods, but also through innovative survey systems specifically designed to enable the public to be surveyed online, via social media. This makes it possible to reach sections of the population that are generally excluded when relying solely on telephone surveys.
Our Surveys
Monitor
Monitors are ongoing survey systems carried out on both the general population and specific groups. By collecting time series data, it is possible to measure the performance of a particular sector of the economy, or to track changes in public attitudes over time.
Our Observatories
Tailor-made services
Consultancy and the design of customised research projects, carried out through qualitative and quantitative approaches, create tailored programmes that respond to specific needs. Context analysis and awareness of the environment in which one operates make it possible to build communication and marketing strategies aligned with target expectations.
